"Michael G Wilson, the James Bond producer, was speaking at a culture industry seminar during the Games and said Eon Productions will have no qualms about replacing the franchise’s latest star should Skyfall, the next film in the series, prove to be the rugged actor’s peak.
Recalling the decision to axe Craig’s predecessor, Wilson said: “Pierce [Brosnan] was well-liked and the grosses were going up. But we knew we had to change things before they started to taper off. Bond is the star. He is bigger than any actor that portrays him.” "